One of the Savviest Entrepreneurs & Marketers
The company
Top internet marketer and entrepreneur Neil Patel just started his new blog under his personal brand name and needed help strategizing & building the SEO foundation. He has worked with companies such as Amazon, NBC, GM, HP, Viacom, Adobe, and many more.
Challenges
Neil was starting a new blog in the very competitive space of digital marketing, which means there are a lot of savvy competitors who are also very good with their SEO efforts, such as Moz, Search Engine Journal, AdEspresso, etc.
In addition, all the fundamental content and referring domains need to be produced in a scalable way, at the same time competitive with the quality of the savvy competitors with highly talented full-time in-house teams.
The Solution
We started with fundamental keyword and competitor research. Then we prioritized the keyword opportunities from the easiest to rank to the hardest to rank, at the same time grouping them into the relevant subject matters.
Then we started to go after the easier-to-rank opportunities first to lay the foundation of the subject matter. And layer by layer, we work up to some of the hardest-to-rank keywords, such as
“online marketing”
“conversion optimization”
“social media marketing”
During the entire process, we were able to build a scalable content production and link building engine to produce content at scale to reach the aggressive goal Neil wanted.
At the height of the content production, we were producing 300 pieces of high-quality blog posts per month.
In parallel we were able to consistently get guest posts, republication, and mentions from publications such as Inc, Forbes, Business Insider, Entrepreneur Magazine, Huffington Post, Venture Beat, etc.
Results
As a result, we are able to scale up traffic for neilpatel.com from less than 5,000 per month to over 1 million monthly organic visitors, which is still steadily growing until this day.